Waytoplay, the renowned Dutch brand known for exceptional quality toy roads and play sets, has made inroads into America’s finest retailers. Waytoplay is now on FAO Schwarz online and in-store, placed in the famous Raceway section of the store! The iconic New York City toy retailer curates and carries only the best brands; their storeContinue reading “Waytoplay on FAO”
Tag Archives: Marketplaces
Everything Everywhere All At Once!
The WSJ article talks about brands augmenting their direct-to-consumer sales with retailer channels to maximize reach and revenues. While direct-to-consumer provides brands with many efficiencies, customer acquisition costs have become untenable. This has made brands appreciate the value of retailers who have established relationships with their large customer base. At BrandMX, we combine the direct-to-consumerContinue reading “Everything Everywhere All At Once!”
Pappelina on Lumens
BrandMX is thrilled to announce the launch of Pappelina rugs and outdoor pillows on Lumens. A subsidiary of Design Holding of Italy, Lumens is the premier destination for modern lighting, furniture, and home decor items. Pappelina is an established global brand that makes the most versatile rugs for home and hospitality: indoor/outdoor use, machine-washable, super-durable,Continue reading “Pappelina on Lumens”
Anne Fontaine x BrandMX
Anne Fontaine leverages BrandMX for channel expansion! Anne Fontaine, the luxury Parisian fashion brand, and Ari Zlotkin, the CEO and co-founder, certainly could conquer the American market themselves; after all, the company operates 60+ namesake boutiques worldwide, and sells in hundreds of multi-brand shops, dozens of luxury department stores, and via e-commerce in many countries.Continue reading “Anne Fontaine x BrandMX”
Waytoplay on Nordstrom
Waytoplay now sells on Nordstrom. Nordstrom, a major, premier, and popular U.S. department store, offers an expansive offering for Kids and Gifts. BrandMX is very happy to have added Waytoplay to the Nordstrom assortment; a complimentary brand and product fit indeed! Waytoplay was born from a family passion for playing with toy cars in theContinue reading “Waytoplay on Nordstrom”
DAQI CONCEPT x BrandMX
BrandMX has been instrumental in securing DAQI Concept omni-channel distribution in the American market: major department stores, online marketplaces, boutiques, and museum shops sell the range of products. DAQI CONCEPT is a Taiwanese lifestyle and home decor brand founded by product designers. The product range includes bluetooth speakers, alarm clocks, and side-table lamps. The DAQI productsContinue reading “DAQI CONCEPT x BrandMX”
Sell-first and Asset-light
This WSJ article on how Macy’s and other U.S. apparel retailers are managing their inventory caught our attention. https://www.wsj.com/articles/how-macys-has-avoidedso-farthe-inventory-pileup-plaguing-other-apparel-chains-11664930492 At BrandMX , we recognize the need for retailers to be nimble in managing inventory risk. In today’s retail landscape, retailers face (1) rapid changes in consumer behavior (post COVID return-to-work means “squeezing” of certain discretionary categories), (2) uncertain consumerContinue reading “Sell-first and Asset-light”
niLuu x BrandMX
niLuu expands into premier channels that complement its brand positioning. niLuu is a PETA-approved vegan silk brand that reflects the cultural tradition of textiles from Turkey. Miami-based founder Nilufer Bracco has created an incredible brand where high luxury meets sustainability
Impatia x BrandMX
BrandMX enables ultra-luxury brands such as Impatia increase their reach within the American market. While our usual model is to hold inventory and sell/ship to end-consumers via EDI-connected majors, for custom built, prestige-ticket products that do not cater to the typical end-customer, we had to find different ways of reaching the market. For the tradeContinue reading “Impatia x BrandMX”
Naif x Saks
Baghera of France, established in 1999, has sales in dozens of countries. The brand had little presence in the United States when they onboarded exclusively with BrandMX in late 2017. Currently in all BrandMX channels — B2B, B2B2C and B2C — Baghera has seen a proliferation effect on sales and is a sought-after brand in the American market. Marquee retailersContinue reading “Naif x Saks”