Pappelina on Pottery Barn

BrandMX is happy to have placed Pappelina in Pottery Barn. A member of the Williams-Sonoma, Inc. family of brands, Pottery Barn, with 70+ years of retailing and with 170+ stores in the U.S. plus e-commerce, is known to curate brands of exceptional quality. Pappelina of Sweden works with BrandMX exclusively to sell to U.S. majorsContinue reading “Pappelina on Pottery Barn”

Playforever x BrandMX

British brand Playforever, founded by designer Julian Meagher, has been with us since 2009. In the past decade, under the leadership of Cameron Treeby and Meagher, the brand has grown to be a powerhouse with a wide range of toys and collectibles that sell the world over. Playforever draws inspiration from classic and iconic racingContinue reading “Playforever x BrandMX”

Waytoplay x BrandMX

This is the way to play! High-quality materials and great design come together in Waytoplay’s road tracks which fosters imaginative play in children; experts contend that such play has the greatest impact on children’s development of cognitive, problem-solving, and social skills. Our team at BrandMX loves the products and are excited for Waytoplay to be partContinue reading “Waytoplay x BrandMX”

Sell-first and Asset-light

This WSJ article on how Macy’s and other U.S. apparel retailers are managing their inventory caught our attention. https://www.wsj.com/articles/how-macys-has-avoidedso-farthe-inventory-pileup-plaguing-other-apparel-chains-11664930492 At BrandMX , we recognize the need for retailers to be nimble in managing inventory risk. In today’s retail landscape, retailers face (1) rapid changes in consumer behavior (post COVID return-to-work means “squeezing” of certain discretionary categories), (2) uncertain consumerContinue reading “Sell-first and Asset-light”

niLuu x BrandMX

niLuu expands into premier channels that complement its brand positioning. niLuu is a PETA-approved vegan silk brand that reflects the cultural tradition of textiles from Turkey. Miami-based founder Nilufer Bracco has created an incredible brand where high luxury meets sustainability

niLuu x BrandMX

Fashion forward BrandMX! We are excited that niLuu, a PETA-approved, vegan silk and cruelty-free loungewear brand has joined BrandMX, and is already selling on Neiman Marcus. niLuu’s range reflects the cultural tradition of luxury textiles from Turkey. The products include kimonos, sleep masks, face masks, and pillowcases that combine the iconic elegance of traditional silkContinue reading “niLuu x BrandMX”

Impatia x BrandMX

BrandMX enables ultra-luxury brands such as Impatia increase their reach within the American market. While our usual model is to hold inventory and sell/ship to end-consumers via EDI-connected majors, for custom built, prestige-ticket products that do not cater to the typical end-customer, we had to find different ways of reaching the market. For the tradeContinue reading “Impatia x BrandMX”

Naif x Saks

Baghera of France, established in 1999, has sales in dozens of countries. The brand had little presence in the United States when they onboarded exclusively with BrandMX in late 2017.   Currently in all BrandMX channels — B2B, B2B2C and B2C — Baghera has seen a proliferation effect on sales and is a sought-after brand in the American market. Marquee retailersContinue reading “Naif x Saks”

E-Commerce Needs Real Store Locations Now More Than Ever: BrandMX Article Summary

WSJ has a good read on the resurgence of brick-and-mortar stores and their importance in the holistic sales strategy of product companies. Retail stores now have improved economics and a lower risk profile given better pricing and flexible lease terms from landlords.

Baghera x BrandMX

Baghera of France, established in 1999, has sales in dozens of countries. The brand had little presence in the United States when they onboarded exclusively with BrandMX in late 2017.   Currently in all BrandMX channels — B2B, B2B2C and B2C — Baghera has seen a proliferation effect on sales and is a sought-after brand in the American market. Marquee retailersContinue reading “Baghera x BrandMX”