Cosmoprof Worldwide in Bologna, Italy brought together the global beauty industry, and continues to reaffirm its position as one of the most influential trade events worldwide.
We were represented by Michelle Morgan, who leads the Beauty category at VICI Brands, a key sales channel within the BrandMX ecosystem.
With over 10,000 brands from 65+ countries, the scale and diversity of innovation on display was extraordinary.
Beyond the visually compelling booths, several key themes emerged: eco-conscious packaging, sustainability-led product development, and the rapid integration of AI across skincare and haircare. These trends were especially pronounced across the international country pavilions.
We were honored to be invited and hosted by the Italian Trade Agency – New York. The Italian stood out for its elegant showcase of Italian craftsmanship and innovation, offering a refined yet welcoming environment for discovery and connection. The hospitality was exceptional, enabling meaningful conversations and seamless networking throughout the event.
Special thanks to Tamar Maisashvili for the warm invitation and thoughtful coordination.
As we continue to support brands like SABON in scaling their B2B strategies and accelerating growth in the U.S. market, participation in global industry events like Cosmoprof remains essential. It ensures we stay ahead of emerging trends, deepen international partnerships, and apply best-in-class strategies to brand positioning and performance.