BrandMX
Operating Partner for Brands in the American Market
Omni-Channel Distribution. Full-Service Execution. Real-Time Intelligence.
BrandMX helps international brands enter, grow, and scale in the American market. We have an established network of premier retailers and operational end-to-end distribution capability, all supported by our proprietary technology platform. We have built the infrastructure and have the intelligence to execute distribution for brands.
Channel Strategist
Integrated omni-channel strategy to maximize sales, increase market share, and build brand value.
Successful distribution today requires more than selling products to retailers. BrandMX operates across multiple channels to connect brands with customers wherever they shop.
B2B: Department stores, multi-door specialty stores, lifestyle boutiques, museum shops, and other premier retail partners.
B2B2C: Electronic and EDI integrations with major retailers and specialty e-commerce sites enabling brands to access target retail audiences.
B2C: Select marketplaces and specialty digital channels that extend reach while supporting brand positioning.
Full Solution Offering
From market entry to market scale, BrandMX manages the ecosystem.
Entering a new market requires infrastructure, relationships, technology, and execution. BrandMX brings these capabilities together.
- Market Strategy: Positioning, channel strategy, pricing and go-to-market planning.
- Sales & Retail Development: Introductions, presentations, onboarding, and ongoing management of retail partners.
- Marketing & Merchandising: Brand presentations, digital assets, lookbooks, retailer content, and market-specific merchandising.
- Technology & Integrations: EDI and electronic integrations for inventory feed and order flow.
- Warehousing & Fulfillment: Inventory management, logistics, shipping, and operational support with our infrastructure.
- Analytics & Planning: Real-time sales and inventory intelligence that informs assortment, replenishment, and future production.
Data that Drives the next Decision
BrandMX Portal gives real-time visibility to Brands.
Distribution generates data. We turn that data into decisions.
Our proprietary technology gives brands real-time visibility into performance across their American business.
From high-level performance to granular SKU intelligence, BrandMX helps brands understand what is selling, where it is selling, when it is selling—and what to do next. Better information drives better inventory decisions, smarter assortments and more efficient growth.
From Market Entry to Market Growth
Proven Through Our Brands: Pappelina – niche to national
Since partnering with BrandMX in 2019, Swedish design brand Pappelina has expanded its American presence through a focused omni-channel strategy and placement with leading design and lifestyle retailers.
Read more brand stories under BrandMX Articles.
Brand Categories
Home | Play | Beauty | Fashion | Gifts
BrandMX partners with distinctive brands where design, quality, and story matter. We are selective by design. Our goal is not to represent the most brands. It is to build meaningful business for the right brands.
Lookbook
BrandMX creates individual lookbooks for each brand to present to major retailers.
Integrated Wholesale Marketplace for Retailers
VICIBrands.com
VICI Brands is the wholesale arm of BrandMX, connecting our curated portfolio of brands with a broad network of retailers across the United States, Canada and Mexico. Retailers can discover brands, review collections and place wholesale orders across thousands of products through one platform.
BrandMX Value
Connecting Brands. Empowering Retail.
BrandMX is a full-service, tech-enabled B2B marketplace that helps brands maximize reach, grow sales, and build brand equity through an established infrastructure and ready-made retail network.
For retailers, the curated brand portfolio, B2B shopping platform, and flexible integration options make it a one-stop destination to discover and source distinctive international brands.
Contact us
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