Articles

Entry into the U.S. Market: To Find the Right Partner, you must First be the Right Partner

For brands seeking entry into the U.S. market, the highest degree of success with the lowest risk is found through partnering with established companies in the U.S.  Brands need to understand their own facets and requirements to forge the right partnership here. In the previous article, we talked about the paths and partnerships that brandsContinue reading “Entry into the U.S. Market: To Find the Right Partner, you must First be the Right Partner”

Entry into the U.S. Market: Enter with Escape Velocity in Mind

Established brands, even those that have successfully expanded into other international markets, must understand the vagaries of the U.S. market before committing to enter. The U.S. market is like no other: retailers buy and sell differently, and logistics operators work on unique metrics. Importantly, consumer behavior is impacted by comparable products, ease of shopping, andContinue reading “Entry into the U.S. Market: Enter with Escape Velocity in Mind”

Naif + Ouate + nailmatic

Special and unique beauty brands on the BrandMX marketplace. Naif of Netherlands is changing the world of personal care. Everything in their mission is pure, whole, natural, ethical, sustainable and responsible. This B-corp certified company translates their mission to best-in-class products for babies and mommies-to-be. Ouate of France is teaching children to make a regimenContinue reading “Naif + Ouate + nailmatic”

OUATE x BrandMX

French beauty brand OUATE offers step-by-step, one-stop skincare solutions formulated specifically for girls and boys ages 4 to 11—a period of rapid growth and development in children. With comprehensive products focused on cleansing, followed by hydration, and finally protection, OUATE instills the importance of adopting good and complete daily skincare routines and habits from anContinue reading “OUATE x BrandMX”

nailmatic x BrandMX

Vegan, cruelty-free, and trend-setting, French brand nailmatic shakes the nail polish world to move towards more conscious beauty. Dermatologically tested and formulated for women and kids, nailmatic’s beauty line extends beyond professional-quality nail polish to serums and tools for nail health and maintenance. nailmatic’s wide range of bath and kid-friendly beauty products sets a newContinue reading “nailmatic x BrandMX”

Garden Glory x BrandMX

Garden Glory is a high-end Scandinavian home décor and outdoor brand with a collection of whimsical garden tools and accessories that inspire the imagination and the eye. Beautiful and durable, the majority of products are manufactured in Sweden with the highest quality materials. The stand-out piece this season is the ROOT Christmas Tree Stand. Available in solidContinue reading “Garden Glory x BrandMX”

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