Articles

Pappelina on Pottery Barn

BrandMX is happy to have placed Pappelina in Pottery Barn. A member of the Williams-Sonoma, Inc. family of brands, Pottery Barn, with 70+ years of retailing and with 170+ stores in the U.S. plus e-commerce, is known to curate brands of exceptional quality. Pappelina of Sweden works with BrandMX exclusively to sell to U.S. majors…

Playforever x BrandMX

British brand Playforever, founded by designer Julian Meagher, has been with us since 2009. In the past decade, under the leadership of Cameron Treeby and Meagher, the brand has grown to be a powerhouse with a wide range of toys and collectibles that sell the world over. Playforever draws inspiration from classic and iconic racing…

Waytoplay x BrandMX

This is the way to play! High-quality materials and great design come together in Waytoplay’s road tracks which fosters imaginative play in children; experts contend that such play has the greatest impact on children’s development of cognitive, problem-solving, and social skills. Our team at BrandMX loves the products and are excited for Waytoplay to be part…

Sell-first and Asset-light

This WSJ article on how Macy’s and other U.S. apparel retailers are managing their inventory caught our attention. https://www.wsj.com/articles/how-macys-has-avoidedso-farthe-inventory-pileup-plaguing-other-apparel-chains-11664930492 At BrandMX , we recognize the need for retailers to be nimble in managing inventory risk. In today’s retail landscape, retailers face (1) rapid changes in consumer behavior (post COVID return-to-work means “squeezing” of certain discretionary categories), (2) uncertain consumer…

niLuu x BrandMX

niLuu expands into premier channels that complement its brand positioning. niLuu is a PETA-approved vegan silk brand that reflects the cultural tradition of textiles from Turkey. Miami-based founder Nilufer Bracco has created an incredible brand where high luxury meets sustainability

niLuu x BrandMX

Fashion forward BrandMX! We are excited that niLuu, a PETA-approved, vegan silk and cruelty-free loungewear brand has joined BrandMX, and is already selling on Neiman Marcus. niLuu’s range reflects the cultural tradition of luxury textiles from Turkey. The products include kimonos, sleep masks, face masks, and pillowcases that combine the iconic elegance of traditional silk…

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