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Impatia x BrandMX

BrandMX does some serious heavy lifting bringing Impatia’s massive game tables to the American market! Working with Impatia, the Italian luxury brand, and the amazing team at Lumens, BrandMX has paved a way to get this custom-production brand in front of consumers and interior designers. Lumens is America’s premier destination for modern home and decor…

Maison&Objet 2023

BrandMX team walked the Maison&Objet trade show in Paris! We met with many amazing and established brands in the home/décor, children’s, and gift categories. These brands are vying to enter the U.S. market and were excited about BrandMX’s full-service offering: product selection, channel placement, marketing, sales, logistics/fulfillment (from our own warehouse in New Jersey), and…

Has U.S. e-commerce plateaued? “Not quite”, we say at BrandMX.

In late 2022, mainstream media and the retail trade were all abuzz that U.S. e-commerce sales as a percentage of total retail sales had plateaued. At BrandMX, we said that this was a temporary “dip”, and that share of e-commerce would continue to trend upwards. In Qtr 4, 2019, pre-pandemic, U.S. e-commerce was at 11.2% of total…

Bon Ton Toys x BrandMX

Unconditional Love Delivered! Bon Ton Toys, a 90-year old Dutch brand, has relaunched on a grand scale with BrandMX! Bon Ton Toys is well-known for its three lines: Miffy, Peanuts, and BT Chaps. Each line appeals to a different segment of the toy and gift market, and BrandMX is positioning the products as such within…

EO x BrandMX

Danish brand EO enters the American market with BrandMX! We have already launched EO on Saks, Nordstrom, FAO Schwarz, shopAmEX, and several lifestyle boutiques in the U.S. and Canada. With such premier channels, BrandMX has positioned EO to enhance its brand value and maximize sales. EO has partnered with well-known names in the design world…

At first, it was all Play!

BrandMX is launching several brands these next weeks across categories of Fashion, Home, and Play; the brands are from Denmark, Netherlands, Brazil, Italy, and the U.S. Yay to our brands, our retailers, and to our team! We began our journey as a distributor of “design” toys with Playsam of Sweden and added more toy lines…

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