We are thrilled to share some exciting news! SABON, the iconic bath and beauty brand, was recently featured on ABC’s Good Morning America, highlighting one of the most beautiful Advent Calendars of the season.
Our team at VICIBrands, the B2B arm of BrandMX, is proud to have secured this incredible national spotlight for SABON. The feature was such a success that ABC will air another segment tomorrow, Tuesday, October 28 — a true testament to the brand’s appeal and timeless holiday magic.
Renowned for its use of natural ingredients such as minerals from the Dead Sea and nourishing botanical oils, SABON creates products that make everyday routines into luxurious rituals.
The U.S. Advent Calendar market across beauty and gifting now exceeds $350 million, and SABON continues to stand out with its sensory, olfactory, and gifting experience. Each 24-day calendar (median price: $110) includes the brand’s “hero” product — the Body Scrub — a fan favorite worldwide.
Explore the feature and shop the collection here:
https://lnkd.in/er-n2pvm
As seen on Good Morning America (ABC)
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