For generations, Snoopy has been a symbol of imagination, humor, optimism and friendship. Snoopy is instantly recognizable, yet deeply personal. For so many of us, he is also wonderfully reminiscent of childhood: a familiar face that brings back memories of simpler, happier moments.
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Sabon x NY Fashion Week
We had the pleasure of bringing SABON to New York Fashion Week, with a special activation at the Ace Hotel in New York City that reminded guests about the world of iconic SABON — a brand rooted in ritual, sensorial beauty, and the art of self-care.
Missoni Home in the U.S.: from Tabletop to Lifestyle
While Missoni Home has long been recognized for its iconic textiles, its expansion into tableware and décor represented a new opportunity in the U.S. market. The challenge was translating Missoni’s established brand equity into a compelling presence across the premium home and lifestyle landscape.
You had me at hello!
BrandMX team extends thanks to our industry friends at the Italian Trade Agency – New York (ITA) for inviting us to attend the Beauty Made in Italy (BMI) Flagship Event in New York last evening.
ICFF 2026
Team BrandMX visited ICFF to take in inspiration and emerging trends. Furniture, fixtures, lighting, and decor objects abounded throughout the show. The country pavilions, especially those from Brazil and Italy, showcased impressive breadth in both design and manufacturing capabilities.
Incredible 2025 — Energized for 2026
In 2025, we continued to build BrandMX as a trusted bridge between visionary brands and the markets they aspire to reach while consistently delivering value to our retail partners. This progress is made possible by the trust, commitment, and long-standing relationships we have built in the industry.
SABON Featured on Good Morning America
We are thrilled to share some exciting news! SABON, the iconic bath and beauty brand, was recently featured on ABC’s Good Morning America, highlighting one of the most beautiful Advent Calendars of the season.
The Man with the Nose
Ladenac Milano, founded by Patrick Douenat, epitomizes true luxury in home fragrances. With decades of experience living a sensory journey where aromas and materials characteristic of the Italian lands are exalted, Patrick has created a masterpiece collection of fragrant candles, home perfumes, and aromatic diffusers. Ladenac’s proprietary formulations are born from the crossbreeding of centuries-oldContinue reading “The Man with the Nose”
BrandMX x Salone Del Mobile
VICI Brands, the wholesale arm of BrandMX, had a successful showing at the Shoppe Object trade show Feb 2025.
Milan Design Week
VICI Brands, the wholesale arm of BrandMX, had a successful showing at the Shoppe Object trade show Feb 2025.