De Minimis Rule = De Maximum Opportunity

On August 29, 2025, the U.S. administration ended the “De Minimis” rule. This means all shipments to the U.S. from anywhere in the world will be subject to tariffs based on their country of origin, with some exceptions for gifts, etc

Season of becoming and blooming

VICI Brands, our wholesale arm, presented 14 brands at the August 2025 Shoppe Object show. Our 12-person team fielded questions on tariffs and the economy while showcasing classics and newness—and the show was a clear success.

BrandMX x Salone Del Mobile

VICI Brands, the wholesale arm of BrandMX, had a successful showing at the Shoppe Object trade show Feb 2025.

VICI Brands x Shoppe Object Feb 2025

VICI Brands, the wholesale arm of BrandMX, had a successful showing at the Shoppe Object trade show Feb 2025.