Pappelina x BrandMX

Pappelina of Sweden, with BrandMX since 2019, has seen significant growth in sales and market reach with our model. The Brand had established a presence in the U.S. and had considerable sales with boutique retailers before they started to work with us. With BrandMX, Pappelina now sells on several major retailers such as Nordstrom, West Elm, Food 52, and Perigold, andContinue reading “Pappelina x BrandMX”

Entry into the U.S. Market: Enter with Escape Velocity in Mind

Established brands, even those that have successfully expanded into other international markets, must understand the vagaries of the U.S. market before committing to enter. The U.S. market is like no other: retailers buy and sell differently, and logistics operators work on unique metrics. Importantly, consumer behavior is impacted by comparable products, ease of shopping, andContinue reading “Entry into the U.S. Market: Enter with Escape Velocity in Mind”

Garden Glory x BrandMX

Garden Glory is a high-end Scandinavian home décor and outdoor brand with a collection of whimsical garden tools and accessories that inspire the imagination and the eye. Beautiful and durable, the majority of products are manufactured in Sweden with the highest quality materials. The stand-out piece this season is the ROOT Christmas Tree Stand. Available in solidContinue reading “Garden Glory x BrandMX”

Mind the Gap: Warehousing, Logistics, and Administrative Functions

What Brands to Need to Know to Enter and Establish in the Americas, Part 3 Brands entering the American market typically prioritize sales and marketing, allocating significant investments in time, energy, and resources to these efforts. An often overlooked, perhaps less exciting, but equally—if not more—important aspect of market expansion is the establishment and maintenanceContinue reading “Mind the Gap: Warehousing, Logistics, and Administrative Functions”

Mind the Gap: Omni-Channel Selling, Brand-building and Marketing

What Brands to Need to Know to Enter and Establish in the Americas, Part 2 Omni-Channel across retail and wholesale is the required approach for brands to maximize reach in the American market. Each channel complements the other, and collectively causes a “halo effect” that increases overall sales. International brands seeking entry into the sizableContinue reading “Mind the Gap: Omni-Channel Selling, Brand-building and Marketing”

Mind the Gap: Legal Considerations

What Brands to Need to Know to Enter and Establish in the Americas, Part 1 Disclaimer: The content of this article has been prepared for informational purposes only and does not constitute or should not be construed as legal advice. Readers of this article should contact their attorney to obtain advice with respect to anyContinue reading “Mind the Gap: Legal Considerations”

Mind the Gap: Introduction

What Brands to Need to Know to Enter and Establish in the Americas International brands have to consider multiple facets while planning entry and establishment in the U.S. market. These facets range from mundane to complex; understanding and addressing these will maximize return on investment, and more importantly, help avoid pitfalls. In the last 10Continue reading “Mind the Gap: Introduction”

Pappelina x BrandMX

An interweaving of Scandinavian design and sustainability. Sustainable plastic isn’t an oxymoron when it comes to Pappelina rugs. Pappelina uses only the highest quality Swedish-made PVC material to produce non-toxic, long-lasting rugs woven traditionally by Swedish craftsmen. Machine-washable, reversible, and UV and weather resistant, Pappelina rugs are great for both indoor and outdoor use. WithContinue reading “Pappelina x BrandMX”

Go for the Cheese! Yes, the American Market is Sizable, Reachable, and Realizable

This article is focused on specialty brands that we define as producers of design-focused, high quality, manufactured gift and décor items that cater to consumers seeking premier or luxury products. The U.S. consumer market, the largest in the world, is $3.9 trillion1; furniture, home wares, general gifts, toys and games, clothing and accessories, represent itsContinue reading “Go for the Cheese! Yes, the American Market is Sizable, Reachable, and Realizable”

Vallvé x BrandMX

Ultimate Luxury for Bath and Powder Rooms Vallvé of Brazil manufactures luxury products for bathrooms, wash rooms, and powder rooms. Every style in their collection is unique, and every product has a rich aesthetic and superb functionality. With alchemy rooted in their heritage and combined with contemporary manufacturing, the rich transparency of Vallvé products addContinue reading “Vallvé x BrandMX”