Roberto Cavalli Home: New Collection Launch

We are thrilled to present the new Roberto Cavalli Home collection at New York Home Fashions Market Week.

De Minimis Rule = De Maximum Opportunity

On August 29, 2025, the U.S. administration ended the “De Minimis” rule. This means all shipments to the U.S. from anywhere in the world will be subject to tariffs based on their country of origin, with some exceptions for gifts, etc

Season of becoming and blooming

VICI Brands, our wholesale arm, presented 14 brands at the August 2025 Shoppe Object show. Our 12-person team fielded questions on tariffs and the economy while showcasing classics and newness—and the show was a clear success.

Leblon Delienne x BrandMX

“I may be small, but I’ve got friends that make me ten feet tall!” — Mickey Mouse Mickey friends from Leblon Delienne are now working with BrandMX, and we couldn’t be more excited about spreading the magic in the American market. Since 1985, French brand Leblon Delienne is renowned for bringing beloved pop culture iconsContinue reading “Leblon Delienne x BrandMX”

Impatia at ICFF

ICFF at Javits, NYC starts today! The brand is showcasing their classic game tables and new product releases. Every Impatia product is custom made and is a confluence of high-design, expert tradition, and production innovation. Each piece elevates the art of leisure and turns spaces into showcases of sophistication. Designed and Made in Italy, ImpatiaContinue reading “Impatia at ICFF”

Missoni x BrandMX

Missoni Possible BrandMX has exclusively launched the Missoni tableware collection in the Americas! Missoni, a luxury lifestyle brand, is celebrated for its lively designs. Renowned for their use of vibrant colors and geometric patterns, Missoni’s unmistakable style spans a wide range of products, including ready-to-wear fashion, textiles, leather accessories, home decor collections, and tableware. BrandMXContinue reading “Missoni x BrandMX”

Entry into the U.S. Market: To Find the Right Partner, you must First be the Right Partner

For brands seeking entry into the U.S. market, the highest degree of success with the lowest risk is found through partnering with established companies in the U.S.  Brands need to understand their own facets and requirements to forge the right partnership here. In the previous article, we talked about the paths and partnerships that brandsContinue reading “Entry into the U.S. Market: To Find the Right Partner, you must First be the Right Partner”

Entry into the U.S. Market: Enter with Escape Velocity in Mind

Established brands, even those that have successfully expanded into other international markets, must understand the vagaries of the U.S. market before committing to enter. The U.S. market is like no other: retailers buy and sell differently, and logistics operators work on unique metrics. Importantly, consumer behavior is impacted by comparable products, ease of shopping, andContinue reading “Entry into the U.S. Market: Enter with Escape Velocity in Mind”

Mind the Gap: Warehousing, Logistics, and Administrative Functions

What Brands to Need to Know to Enter and Establish in the Americas, Part 3 Brands entering the American market typically prioritize sales and marketing, allocating significant investments in time, energy, and resources to these efforts. An often overlooked, perhaps less exciting, but equally—if not more—important aspect of market expansion is the establishment and maintenanceContinue reading “Mind the Gap: Warehousing, Logistics, and Administrative Functions”

Mind the Gap: Omni-Channel Selling, Brand-building and Marketing

What Brands to Need to Know to Enter and Establish in the Americas, Part 2 Omni-Channel across retail and wholesale is the required approach for brands to maximize reach in the American market. Each channel complements the other, and collectively causes a “halo effect” that increases overall sales. International brands seeking entry into the sizableContinue reading “Mind the Gap: Omni-Channel Selling, Brand-building and Marketing”