WSJ has a good read on the resurgence of brick-and-mortar stores and their importance in the holistic sales strategy of product companies. Retail stores now have improved economics and a lower risk profile given better pricing and flexible lease terms from landlords.
Baghera is a French brand known for their retro designed, high quality ride-on cars including collaborations with luxury car makers Bentley and Mercedes-Benz. Their marketing collateral, especially life-style imagery, positions the brand in a premier category sold in marquee retailers across the United States.
Jump From Paper’s visually playful, cartoon-like bags are real, utility accessories: backpacks, shoulder bags, hand bags, travel cases, wallets and more. The 2D bags unzip and expand to become functional bags. The brand plays with high design graphics and illustrations to create real-world bags that literally look as if they “jumped from paper”.
For brands seeking entry into the U.S. market, the highest degree of success with the lowest risk is found through partnering with established companies in the U.S. Brands need to understand their own facets and requirements to forge the right partnership here. In the previous article, we talked about the paths and partnerships that brandsContinue reading “Entry into the U.S. Market: To Find the Right Partner, you must First be the Right Partner”
French beauty brand OUATE offers step-by-step, one-stop skincare solutions formulated specifically for girls and boys ages 4 to 11—a period of rapid growth and development in children. With comprehensive products focused on cleansing, followed by hydration, and finally protection, OUATE instills the importance of adopting good and complete daily skincare routines and habits from anContinue reading “OUATE x BrandMX”
Vegan, cruelty-free, and trend-setting, French brand nailmatic shakes the nail polish world to move towards more conscious beauty. Dermatologically tested and formulated for women and kids, nailmatic’s beauty line extends beyond professional-quality nail polish to serums and tools for nail health and maintenance. nailmatic’s wide range of bath and kid-friendly beauty products sets a newContinue reading “nailmatic x BrandMX”
Garden Glory is a high-end Scandinavian home décor and outdoor brand with a collection of whimsical garden tools and accessories that inspire the imagination and the eye. Beautiful and durable, the majority of products are manufactured in Sweden with the highest quality materials. The stand-out piece this season is the ROOT Christmas Tree Stand. Available in solidContinue reading “Garden Glory x BrandMX”