This Women’s History month, we are celebrating five female led brands and the incredible women behind them. Their individuality, passion, and dedication inspires us all. Anne Fontaine Founder and Creative Director, Anne Fontaine Anne Fontaine is well known for the iconic white shirt, a classic piece for the modern woman’s wardrobe. Anne Fontaine has sinceContinue reading “Inspirational Women Designers x BrandMX”
Tag Archives: BrandMX
Anne Fontaine x BrandMX
Anne Fontaine leverages BrandMX for channel expansion! Anne Fontaine, the luxury Parisian fashion brand, and Ari Zlotkin, the CEO and co-founder, certainly could conquer the American market themselves; after all, the company operates 60+ namesake boutiques worldwide, and sells in hundreds of multi-brand shops, dozens of luxury department stores, and via e-commerce in many countries.Continue reading “Anne Fontaine x BrandMX”
Waytoplay on Nordstrom
Waytoplay now sells on Nordstrom. Nordstrom, a major, premier, and popular U.S. department store, offers an expansive offering for Kids and Gifts. BrandMX is very happy to have added Waytoplay to the Nordstrom assortment; a complimentary brand and product fit indeed! Waytoplay was born from a family passion for playing with toy cars in theContinue reading “Waytoplay on Nordstrom”
DAQI CONCEPT x BrandMX
BrandMX has been instrumental in securing DAQI Concept omni-channel distribution in the American market: major department stores, online marketplaces, boutiques, and museum shops sell the range of products. DAQI CONCEPT is a Taiwanese lifestyle and home decor brand founded by product designers. The product range includes bluetooth speakers, alarm clocks, and side-table lamps. The DAQI productsContinue reading “DAQI CONCEPT x BrandMX”
Playforever x BrandMX
British brand Playforever, founded by designer Julian Meagher, has been with us since 2009. In the past decade, under the leadership of Cameron Treeby and Meagher, the brand has grown to be a powerhouse with a wide range of toys and collectibles that sell the world over. Playforever draws inspiration from classic and iconic racingContinue reading “Playforever x BrandMX”
Waytoplay x BrandMX
This is the way to play! High-quality materials and great design come together in Waytoplay’s road tracks which fosters imaginative play in children; experts contend that such play has the greatest impact on children’s development of cognitive, problem-solving, and social skills. Our team at BrandMX loves the products and are excited for Waytoplay to be partContinue reading “Waytoplay x BrandMX”
Sell-first and Asset-light
This WSJ article on how Macy’s and other U.S. apparel retailers are managing their inventory caught our attention. https://www.wsj.com/articles/how-macys-has-avoidedso-farthe-inventory-pileup-plaguing-other-apparel-chains-11664930492 At BrandMX , we recognize the need for retailers to be nimble in managing inventory risk. In today’s retail landscape, retailers face (1) rapid changes in consumer behavior (post COVID return-to-work means “squeezing” of certain discretionary categories), (2) uncertain consumerContinue reading “Sell-first and Asset-light”
E-Commerce Needs Real Store Locations Now More Than Ever: BrandMX Article Summary
WSJ has a good read on the resurgence of brick-and-mortar stores and their importance in the holistic sales strategy of product companies. Retail stores now have improved economics and a lower risk profile given better pricing and flexible lease terms from landlords.
Entry into the U.S. Market: To Find the Right Partner, you must First be the Right Partner
For brands seeking entry into the U.S. market, the highest degree of success with the lowest risk is found through partnering with established companies in the U.S. Brands need to understand their own facets and requirements to forge the right partnership here. In the previous article, we talked about the paths and partnerships that brandsContinue reading “Entry into the U.S. Market: To Find the Right Partner, you must First be the Right Partner”
Entry into the U.S. Market: Enter with Escape Velocity in Mind
Established brands, even those that have successfully expanded into other international markets, must understand the vagaries of the U.S. market before committing to enter. The U.S. market is like no other: retailers buy and sell differently, and logistics operators work on unique metrics. Importantly, consumer behavior is impacted by comparable products, ease of shopping, andContinue reading “Entry into the U.S. Market: Enter with Escape Velocity in Mind”