Anne Fontaine on Nordstrom

What’s selling Where and to Whom and When, and for How much!

Anne Fontaine on Nordstrom has been a standout success, driven in large part by our data-led inventory and planning strategy.

At the center of this is the BrandMX portal,
our proprietary, multi-channel inventory management system. Each SKU is dynamically rated based on sell-through performance and distribution across sales channels, enabling smarter, faster decision-making.

Every brand we partner with benefits from real-time visibility into highly granular sales data. In Anne Fontaine’s case, both our sales team and the brand’s management have performance by ZIP code, season, collection, style, color, and even sleeve length.

Leveraging insights from Neiman Marcus and Saks Fifth Avenue, both onboarded by BrandMX, we refined and tailored a winning assortment for Nordstrom, supported by a consistent and optimized inventory flow.

This level of intelligence empowers our sales team with precise, actionable insights while enabling the brand to focus on timely reorders and efficient inventory replenishment.

Published by Deepa Dadlani

https://www.linkedin.com/in/deepadadlani/

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