niLuu expands into premier channels that complement its brand positioning. niLuu is a PETA-approved vegan silk brand that reflects the cultural tradition of textiles from Turkey. Miami-based founder Nilufer Bracco has created an incredible brand where high luxury meets sustainability
BrandMX enables ultra-luxury brands such as Impatia increase their reach within the American market. While our usual model is to hold inventory and sell/ship to end-consumers via EDI-connected majors, for custom built, prestige-ticket products that do not cater to the typical end-customer, we had to find different ways of reaching the market. For the tradeContinue reading “Impatia x BrandMX”
Baghera of France, established in 1999, has sales in dozens of countries. The brand had little presence in the United States when they onboarded exclusively with BrandMX in late 2017. Currently in all BrandMX channels — B2B, B2B2C and B2C — Baghera has seen a proliferation effect on sales and is a sought-after brand in the American market. Marquee retailersContinue reading “Naif x Saks”
WSJ has a good read on the resurgence of brick-and-mortar stores and their importance in the holistic sales strategy of product companies. Retail stores now have improved economics and a lower risk profile given better pricing and flexible lease terms from landlords.
Baghera of France, established in 1999, has sales in dozens of countries. The brand had little presence in the United States when they onboarded exclusively with BrandMX in late 2017. Currently in all BrandMX channels — B2B, B2B2C and B2C — Baghera has seen a proliferation effect on sales and is a sought-after brand in the American market. Marquee retailersContinue reading “Baghera x BrandMX”
Baghera is a French brand known for their retro designed, high quality ride-on cars including collaborations with luxury car makers Bentley and Mercedes-Benz. Their marketing collateral, especially life-style imagery, positions the brand in a premier category sold in marquee retailers across the United States.
Pappelina of Sweden, with BrandMX since 2019, has seen significant growth in sales and market reach with our model. The Brand had established a presence in the U.S. and had considerable sales with boutique retailers before they started to work with us. With BrandMX, Pappelina now sells on several major retailers such as Nordstrom, West Elm, Food 52, and Perigold, andContinue reading “Pappelina x BrandMX”
Jump From Paper’s visually playful, cartoon-like bags are real, utility accessories: backpacks, shoulder bags, hand bags, travel cases, wallets and more. The 2D bags unzip and expand to become functional bags. The brand plays with high design graphics and illustrations to create real-world bags that literally look as if they “jumped from paper”.
For brands seeking entry into the U.S. market, the highest degree of success with the lowest risk is found through partnering with established companies in the U.S. Brands need to understand their own facets and requirements to forge the right partnership here. In the previous article, we talked about the paths and partnerships that brandsContinue reading “Entry into the U.S. Market: To Find the Right Partner, you must First be the Right Partner”
Established brands, even those that have successfully expanded into other international markets, must understand the vagaries of the U.S. market before committing to enter. The U.S. market is like no other: retailers buy and sell differently, and logistics operators work on unique metrics. Importantly, consumer behavior is impacted by comparable products, ease of shopping, andContinue reading “Entry into the U.S. Market: Enter with Escape Velocity in Mind”