Pappelina x BrandMX

Pappelina of Sweden, with BrandMX since 2019, has seen significant growth in sales and market reach with our model. The Brand had established a presence in the U.S. and had considerable sales with boutique retailers before they started to work with us. With BrandMX, Pappelina now sells on several major retailers such as Nordstrom, West Elm, Food 52, and Perigold, andContinue reading “Pappelina x BrandMX”

Jump From Paper x BrandMX

Jump From Paper’s visually playful, cartoon-like bags are real, utility accessories: backpacks, shoulder bags, hand bags, travel cases, wallets and more. The 2D bags unzip and expand to become functional bags. The brand plays with high design graphics and illustrations to create real-world bags that literally look as if they “jumped from paper”.

Entry into the U.S. Market: To Find the Right Partner, you must First be the Right Partner

For brands seeking entry into the U.S. market, the highest degree of success with the lowest risk is found through partnering with established companies in the U.S.  Brands need to understand their own facets and requirements to forge the right partnership here. In the previous article, we talked about the paths and partnerships that brandsContinue reading “Entry into the U.S. Market: To Find the Right Partner, you must First be the Right Partner”

Entry into the U.S. Market: Enter with Escape Velocity in Mind

Established brands, even those that have successfully expanded into other international markets, must understand the vagaries of the U.S. market before committing to enter. The U.S. market is like no other: retailers buy and sell differently, and logistics operators work on unique metrics. Importantly, consumer behavior is impacted by comparable products, ease of shopping, andContinue reading “Entry into the U.S. Market: Enter with Escape Velocity in Mind”

OUATE x BrandMX

French beauty brand OUATE offers step-by-step, one-stop skincare solutions formulated specifically for girls and boys ages 4 to 11—a period of rapid growth and development in children. With comprehensive products focused on cleansing, followed by hydration, and finally protection, OUATE instills the importance of adopting good and complete daily skincare routines and habits from anContinue reading “OUATE x BrandMX”

nailmatic x BrandMX

Vegan, cruelty-free, and trend-setting, French brand nailmatic shakes the nail polish world to move towards more conscious beauty. Dermatologically tested and formulated for women and kids, nailmatic’s beauty line extends beyond professional-quality nail polish to serums and tools for nail health and maintenance. nailmatic’s wide range of bath and kid-friendly beauty products sets a newContinue reading “nailmatic x BrandMX”

Garden Glory x BrandMX

Garden Glory is a high-end Scandinavian home décor and outdoor brand with a collection of whimsical garden tools and accessories that inspire the imagination and the eye. Beautiful and durable, the majority of products are manufactured in Sweden with the highest quality materials. The stand-out piece this season is the ROOT Christmas Tree Stand. Available in solidContinue reading “Garden Glory x BrandMX”

Naïf x BrandMX

Naïf is an established wellness skincare brand from the Netherlands with products for babies and kids as well as adults. Naïf sources gentle, whole ingredients, such as avocado and sweet almond oil. All products are vegan, dermatologically tested, hypoallergenic, and PH skin-neutral. As a Certified B Corporation, Naïf extends its commitment to sustainability and transparencyContinue reading “Naïf x BrandMX”

Mind the Gap: Warehousing, Logistics, and Administrative Functions

What Brands to Need to Know to Enter and Establish in the Americas, Part 3 Brands entering the American market typically prioritize sales and marketing, allocating significant investments in time, energy, and resources to these efforts. An often overlooked, perhaps less exciting, but equally—if not more—important aspect of market expansion is the establishment and maintenanceContinue reading “Mind the Gap: Warehousing, Logistics, and Administrative Functions”

Mind the Gap: Omni-Channel Selling, Brand-building and Marketing

What Brands to Need to Know to Enter and Establish in the Americas, Part 2 Omni-Channel across retail and wholesale is the required approach for brands to maximize reach in the American market. Each channel complements the other, and collectively causes a “halo effect” that increases overall sales. International brands seeking entry into the sizableContinue reading “Mind the Gap: Omni-Channel Selling, Brand-building and Marketing”