You had me at hello!

BrandMX team extends thanks to our industry friends at the Italian Trade Agency – New York (ITA) for inviting us to attend the Beauty Made in Italy (BMI) Flagship Event in New York last evening.

ICFF 2026

Team BrandMX visited ICFF to take in inspiration and emerging trends. Furniture, fixtures, lighting, and decor objects abounded throughout the show. The country pavilions, especially those from Brazil and Italy, showcased impressive breadth in both design and manufacturing capabilities.