Sabon x NY Fashion Week

We had the pleasure of bringing SABON to New York Fashion Week, with a special activation at the Ace Hotel in New York City that reminded guests about the world of iconic SABON — a brand rooted in ritual, sensorial beauty, and the art of self-care.

You had me at hello!

BrandMX team extends thanks to our industry friends at the Italian Trade Agency – New York (ITA) for inviting us to attend the Beauty Made in Italy (BMI) Flagship Event in New York last evening.