We had the pleasure of bringing SABON to New York Fashion Week, with a special activation at the Ace Hotel in New York City that reminded guests about the world of iconic SABON — a brand rooted in ritual, sensorial beauty, and the art of self-care.
The week culminated in a glamorous evening filled with energy, creativity, and an incredible group of notable guests, who came together to discover and experience the brand. From SABON’s signature textures and fragrances to its distinctive storytelling, every detail brought the SABON universe to life.
Sometimes, it is these highly targeted brand activations that can make a meaningful difference — placing a brand in the right cultural moment, in front of the right audience, and creating an experience that builds awareness and connection beyond the product itself.
Seeing SABON both backstage and on the floor at New York Fashion Week was an exciting example of exactly that — bringing the brand into a relevant fashion and cultural conversation while creating new touchpoints for discovery.
A huge thank you to The Ethereal Group for being such wonderful partners in bringing this vision to life.
Beautiful products. Memorable experiences. Meaningful brand moments. Here’s to many more to come.