Mind the Gap: Warehousing, Logistics, and Administrative Functions

What Brands to Need to Know to Enter and Establish in the Americas, Part 3 Brands entering the American market typically prioritize sales and marketing, allocating significant investments in time, energy, and resources to these efforts. An often overlooked, perhaps less exciting, but equally—if not more—important aspect of market expansion is the establishment and maintenanceContinue reading “Mind the Gap: Warehousing, Logistics, and Administrative Functions”

Mind the Gap: Omni-Channel Selling, Brand-building and Marketing

What Brands to Need to Know to Enter and Establish in the Americas, Part 2 Omni-Channel across retail and wholesale is the required approach for brands to maximize reach in the American market. Each channel complements the other, and collectively causes a “halo effect” that increases overall sales. International brands seeking entry into the sizableContinue reading “Mind the Gap: Omni-Channel Selling, Brand-building and Marketing”

Mind the Gap: Legal Considerations

What Brands to Need to Know to Enter and Establish in the Americas, Part 1 Disclaimer: The content of this article has been prepared for informational purposes only and does not constitute or should not be construed as legal advice. Readers of this article should contact their attorney to obtain advice with respect to anyContinue reading “Mind the Gap: Legal Considerations”

Mind the Gap: Introduction

What Brands to Need to Know to Enter and Establish in the Americas International brands have to consider multiple facets while planning entry and establishment in the U.S. market. These facets range from mundane to complex; understanding and addressing these will maximize return on investment, and more importantly, help avoid pitfalls. In the last 10Continue reading “Mind the Gap: Introduction”

Go for the Cheese! Yes, the American Market is Sizable, Reachable, and Realizable

This article is focused on specialty brands that we define as producers of design-focused, high quality, manufactured gift and décor items that cater to consumers seeking premier or luxury products. The U.S. consumer market, the largest in the world, is $3.9 trillion1; furniture, home wares, general gifts, toys and games, clothing and accessories, represent itsContinue reading “Go for the Cheese! Yes, the American Market is Sizable, Reachable, and Realizable”