BrandMX is thrilled to announce the launch of Pappelina rugs and outdoor pillows on Lumens. A subsidiary of Design Holding of Italy, Lumens is the premier destination for modern lighting, furniture, and home decor items. Pappelina is an established global brand that makes the most versatile rugs for home and hospitality: indoor/outdoor use, machine-washable, super-durable,Continue reading “Pappelina on Lumens”
Tag Archives: MarketPenetration
Waytoplay on Nordstrom
Waytoplay now sells on Nordstrom. Nordstrom, a major, premier, and popular U.S. department store, offers an expansive offering for Kids and Gifts. BrandMX is very happy to have added Waytoplay to the Nordstrom assortment; a complimentary brand and product fit indeed! Waytoplay was born from a family passion for playing with toy cars in theContinue reading “Waytoplay on Nordstrom”
Sell-first and Asset-light
This WSJ article on how Macy’s and other U.S. apparel retailers are managing their inventory caught our attention. https://www.wsj.com/articles/how-macys-has-avoidedso-farthe-inventory-pileup-plaguing-other-apparel-chains-11664930492 At BrandMX , we recognize the need for retailers to be nimble in managing inventory risk. In today’s retail landscape, retailers face (1) rapid changes in consumer behavior (post COVID return-to-work means “squeezing” of certain discretionary categories), (2) uncertain consumerContinue reading “Sell-first and Asset-light”
E-Commerce Needs Real Store Locations Now More Than Ever: BrandMX Article Summary
WSJ has a good read on the resurgence of brick-and-mortar stores and their importance in the holistic sales strategy of product companies. Retail stores now have improved economics and a lower risk profile given better pricing and flexible lease terms from landlords.