Baghera of France, established in 1999, has sales in dozens of countries. The brand had little presence in the United States when they onboarded exclusively with BrandMX in late 2017. Currently in all BrandMX channels — B2B, B2B2C and B2C — Baghera has seen a proliferation effect on sales and is a sought-after brand in the American market. Marquee retailersContinue reading “Baghera x BrandMX”
Baghera is a French brand known for their retro designed, high quality ride-on cars including collaborations with luxury car makers Bentley and Mercedes-Benz. Their marketing collateral, especially life-style imagery, positions the brand in a premier category sold in marquee retailers across the United States.
Pappelina of Sweden, with BrandMX since 2019, has seen significant growth in sales and market reach with our model. The Brand had established a presence in the U.S. and had considerable sales with boutique retailers before they started to work with us. With BrandMX, Pappelina now sells on several major retailers such as Nordstrom, West Elm, Food 52, and Perigold, andContinue reading “Pappelina x BrandMX”
Jump From Paper’s visually playful, cartoon-like bags are real, utility accessories: backpacks, shoulder bags, hand bags, travel cases, wallets and more. The 2D bags unzip and expand to become functional bags. The brand plays with high design graphics and illustrations to create real-world bags that literally look as if they “jumped from paper”.
For brands seeking entry into the U.S. market, the highest degree of success with the lowest risk is found through partnering with established companies in the U.S. Brands need to understand their own facets and requirements to forge the right partnership here. In the previous article, we talked about the paths and partnerships that brandsContinue reading “Entry into the U.S. Market: To Find the Right Partner, you must First be the Right Partner”
Established brands, even those that have successfully expanded into other international markets, must understand the vagaries of the U.S. market before committing to enter. The U.S. market is like no other: retailers buy and sell differently, and logistics operators work on unique metrics. Importantly, consumer behavior is impacted by comparable products, ease of shopping, andContinue reading “Entry into the U.S. Market: Enter with Escape Velocity in Mind”
What Brands to Need to Know to Enter and Establish in the Americas, Part 3 Brands entering the American market typically prioritize sales and marketing, allocating significant investments in time, energy, and resources to these efforts. An often overlooked, perhaps less exciting, but equally—if not more—important aspect of market expansion is the establishment and maintenanceContinue reading “Mind the Gap: Warehousing, Logistics, and Administrative Functions”
What Brands to Need to Know to Enter and Establish in the Americas, Part 2 Omni-Channel across retail and wholesale is the required approach for brands to maximize reach in the American market. Each channel complements the other, and collectively causes a “halo effect” that increases overall sales. International brands seeking entry into the sizableContinue reading “Mind the Gap: Omni-Channel Selling, Brand-building and Marketing”
What Brands to Need to Know to Enter and Establish in the Americas, Part 1 Disclaimer: The content of this article has been prepared for informational purposes only and does not constitute or should not be construed as legal advice. Readers of this article should contact their attorney to obtain advice with respect to anyContinue reading “Mind the Gap: Legal Considerations”
What Brands to Need to Know to Enter and Establish in the Americas International brands have to consider multiple facets while planning entry and establishment in the U.S. market. These facets range from mundane to complex; understanding and addressing these will maximize return on investment, and more importantly, help avoid pitfalls. In the last 10Continue reading “Mind the Gap: Introduction”