Sell-first and Asset-light

This WSJ article on how Macy’s and other U.S. apparel retailers are managing their inventory caught our attention. https://www.wsj.com/articles/how-macys-has-avoidedso-farthe-inventory-pileup-plaguing-other-apparel-chains-11664930492 At BrandMX , we recognize the need for retailers to be nimble in managing inventory risk. In today’s retail landscape, retailers face (1) rapid changes in consumer behavior (post COVID return-to-work means “squeezing” of certain discretionary categories), (2) uncertain consumerContinue reading “Sell-first and Asset-light”

E-Commerce Needs Real Store Locations Now More Than Ever: BrandMX Article Summary

WSJ has a good read on the resurgence of brick-and-mortar stores and their importance in the holistic sales strategy of product companies. Retail stores now have improved economics and a lower risk profile given better pricing and flexible lease terms from landlords.