Impatia x BrandMX

BrandMX does some serious heavy lifting bringing Impatia’s massive game tables to the American market! Working with Impatia, the Italian luxury brand, and the amazing team at Lumens, BrandMX has paved a way to get this custom-production brand in front of consumers and interior designers. Lumens is America’s premier destination for modern home and decorContinue reading “Impatia x BrandMX”

Maison&Objet 2023

BrandMX team walked the Maison&Objet trade show in Paris! We met with many amazing and established brands in the home/décor, children’s, and gift categories. These brands are vying to enter the U.S. market and were excited about BrandMX’s full-service offering: product selection, channel placement, marketing, sales, logistics/fulfillment (from our own warehouse in New Jersey), andContinue reading “Maison&Objet 2023”

Has U.S. e-commerce plateaued? “Not quite”, we say at BrandMX.

In late 2022, mainstream media and the retail trade were all abuzz that U.S. e-commerce sales as a percentage of total retail sales had plateaued. At BrandMX, we said that this was a temporary “dip”, and that share of e-commerce would continue to trend upwards. In Qtr 4, 2019, pre-pandemic, U.S. e-commerce was at 11.2% of totalContinue reading “Has U.S. e-commerce plateaued? “Not quite”, we say at BrandMX.”

Bon Ton Toys x BrandMX

Unconditional Love Delivered! Bon Ton Toys, a 90-year old Dutch brand, has relaunched on a grand scale with BrandMX! Bon Ton Toys is well-known for its three lines: Miffy, Peanuts, and BT Chaps. Each line appeals to a different segment of the toy and gift market, and BrandMX is positioning the products as such withinContinue reading “Bon Ton Toys x BrandMX”

EO x BrandMX

Danish brand EO enters the American market with BrandMX! We have already launched EO on Saks, Nordstrom, FAO Schwarz, shopAmEX, and several lifestyle boutiques in the U.S. and Canada. With such premier channels, BrandMX has positioned EO to enhance its brand value and maximize sales. EO has partnered with well-known names in the design worldContinue reading “EO x BrandMX”

At first, it was all Play!

BrandMX is launching several brands these next weeks across categories of Fashion, Home, and Play; the brands are from Denmark, Netherlands, Brazil, Italy, and the U.S. Yay to our brands, our retailers, and to our team! We began our journey as a distributor of “design” toys with Playsam of Sweden and added more toy linesContinue reading “At first, it was all Play!”

Waytoplay on FAO

Waytoplay, the renowned Dutch brand known for exceptional quality toy roads and play sets, has made inroads into America’s finest retailers. Waytoplay is now on FAO Schwarz online and in-store, placed in the famous Raceway section of the store! The iconic New York City toy retailer curates and carries only the best brands; their storeContinue reading “Waytoplay on FAO”

Everything Everywhere All At Once!

The WSJ article talks about brands augmenting their direct-to-consumer sales with retailer channels to maximize reach and revenues. While direct-to-consumer provides brands with many efficiencies, customer acquisition costs have become untenable. This has made brands appreciate the value of retailers who have established relationships with their large customer base. At BrandMX, we combine the direct-to-consumerContinue reading “Everything Everywhere All At Once!”

Pappelina on Lumens

BrandMX is thrilled to announce the launch of Pappelina rugs and outdoor pillows on Lumens. A subsidiary of Design Holding of Italy, Lumens is the premier destination for modern lighting, furniture, and home decor items. Pappelina is an established global brand that makes the most versatile rugs for home and hospitality: indoor/outdoor use, machine-washable, super-durable,Continue reading “Pappelina on Lumens”

Waytoplay on Nordstrom

Waytoplay now sells on Nordstrom. Nordstrom, a major, premier, and popular U.S. department store, offers an expansive offering for Kids and Gifts. BrandMX is very happy to have added Waytoplay to the Nordstrom assortment; a complimentary brand and product fit indeed! Waytoplay was born from a family passion for playing with toy cars in theContinue reading “Waytoplay on Nordstrom”