The New York City Tiffany building—today owned by Tiffany, a subsidiary of LVMH—underwent a major three-year renovation and reopened in 2023 as “The Landmark.” This marked the building’s first comprehensive overhaul since 1940 and was truly a feast for the senses.
Tag Archives: BrandPositioning
BrandMX at Esxence – The Art Perfumery Event
The Italian Trade Agency in New York invited BrandMX team to an Immersive Journey into Italian Artistic Perfumery. The event curated by ESXENCE was held at the One World Observatory in New York City.
Roberto Cavalli Home: New Collection Launch
We are thrilled to present the new Roberto Cavalli Home collection at New York Home Fashions Market Week.
De Minimis Rule = De Maximum Opportunity
On August 29, 2025, the U.S. administration ended the “De Minimis” rule. This means all shipments to the U.S. from anywhere in the world will be subject to tariffs based on their country of origin, with some exceptions for gifts, etc
Season of becoming and blooming
VICI Brands, our wholesale arm, presented 14 brands at the August 2025 Shoppe Object show. Our 12-person team fielded questions on tariffs and the economy while showcasing classics and newness—and the show was a clear success.
Leblon Delienne x BrandMX
“I may be small, but I’ve got friends that make me ten feet tall!” — Mickey Mouse Mickey friends from Leblon Delienne are now working with BrandMX, and we couldn’t be more excited about spreading the magic in the American market. Since 1985, French brand Leblon Delienne is renowned for bringing beloved pop culture iconsContinue reading “Leblon Delienne x BrandMX”
Impatia at ICFF
ICFF at Javits, NYC starts today! The brand is showcasing their classic game tables and new product releases. Every Impatia product is custom made and is a confluence of high-design, expert tradition, and production innovation. Each piece elevates the art of leisure and turns spaces into showcases of sophistication. Designed and Made in Italy, ImpatiaContinue reading “Impatia at ICFF”
The Man with the Nose
Ladenac Milano, founded by Patrick Douenat, epitomizes true luxury in home fragrances. With decades of experience living a sensory journey where aromas and materials characteristic of the Italian lands are exalted, Patrick has created a masterpiece collection of fragrant candles, home perfumes, and aromatic diffusers. Ladenac’s proprietary formulations are born from the crossbreeding of centuries-oldContinue reading “The Man with the Nose”
Impatia in Lumens’ holiday feature
BrandMX is happy to have been able to place Impatia, a uber-luxury brand with made-to-order products with a complementary channel like Lumnes. Milan-based design studio IMPATIA creates stunning game tables, play accessories, and game sets that bring together heritage and modern aesthetics. Lumens, an e-commerce destination renowned for its curated selection of contemporary lighting, furniture,Continue reading “Impatia in Lumens’ holiday feature”
Bon Ton Toys x Kikokuniya Store
Bon Ton Toys, renowned for their high-quality plush toys featuring beloved characters like Miffy and Peanuts, are now available at Kinokuniya stores across the country. This exciting collaboration brings a delightful collection of cuddly companions to the shelves of Kinokuniya, a globally renowned Japanese bookstore celebrated for its curated selection of books, stationery, and uniqueContinue reading “Bon Ton Toys x Kikokuniya Store”