Baghera x BrandMX

Baghera of France, established in 1999, has sales in dozens of countries. The brand had little presence in the United States when they onboarded exclusively with BrandMX in late 2017.  

Currently in all BrandMX channels — B2B, B2B2C and B2C — Baghera has seen a proliferation effect on sales and is a sought-after brand in the American market. Marquee retailers include Neiman Marcus, Saks, Anthropologie, Restoration Hardware, Nordstrom, Bloomingdales, Moda Operandi, and F.A.O. Schwarz. Baghera products are also sold by hundreds of boutique retailers and several specialty marketplaces. Baghera recently launched on American Express: via retailer Toytoise.

Published by Deepa Dadlani

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