For brands seeking entry into the U.S. market, the highest degree of success with the lowest risk is found through partnering with established companies in the U.S. Brands need to understand their own facets and requirements to forge the right partnership here. In the previous article, we talked about the paths and partnerships that brandsContinue reading “Entry into the U.S. Market: To Find the Right Partner, you must First be the Right Partner”
Category Archives: Thought Leadership
Entry into the U.S. Market: Enter with Escape Velocity in Mind
Established brands, even those that have successfully expanded into other international markets, must understand the vagaries of the U.S. market before committing to enter. The U.S. market is like no other: retailers buy and sell differently, and logistics operators work on unique metrics. Importantly, consumer behavior is impacted by comparable products, ease of shopping, andContinue reading “Entry into the U.S. Market: Enter with Escape Velocity in Mind”
Mind the Gap: Warehousing, Logistics, and Administrative Functions
What Brands to Need to Know to Enter and Establish in the Americas, Part 3 Brands entering the American market typically prioritize sales and marketing, allocating significant investments in time, energy, and resources to these efforts. An often overlooked, perhaps less exciting, but equally—if not more—important aspect of market expansion is the establishment and maintenanceContinue reading “Mind the Gap: Warehousing, Logistics, and Administrative Functions”
Mind the Gap: Omni-Channel Selling, Brand-building and Marketing
What Brands to Need to Know to Enter and Establish in the Americas, Part 2 Omni-Channel across retail and wholesale is the required approach for brands to maximize reach in the American market. Each channel complements the other, and collectively causes a “halo effect” that increases overall sales. International brands seeking entry into the sizableContinue reading “Mind the Gap: Omni-Channel Selling, Brand-building and Marketing”
Mind the Gap: Legal Considerations
What Brands to Need to Know to Enter and Establish in the Americas, Part 1 Disclaimer: The content of this article has been prepared for informational purposes only and does not constitute or should not be construed as legal advice. Readers of this article should contact their attorney to obtain advice with respect to anyContinue reading “Mind the Gap: Legal Considerations”
Mind the Gap: Introduction
What Brands to Need to Know to Enter and Establish in the Americas International brands have to consider multiple facets while planning entry and establishment in the U.S. market. These facets range from mundane to complex; understanding and addressing these will maximize return on investment, and more importantly, help avoid pitfalls. In the last 10Continue reading “Mind the Gap: Introduction”
Go for the Cheese! Yes, the American Market is Sizable, Reachable, and Realizable
This article is focused on specialty brands that we define as producers of design-focused, high quality, manufactured gift and décor items that cater to consumers seeking premier or luxury products. The U.S. consumer market, the largest in the world, is $3.9 trillion1; furniture, home wares, general gifts, toys and games, clothing and accessories, represent itsContinue reading “Go for the Cheese! Yes, the American Market is Sizable, Reachable, and Realizable”
Winners in the Specialty Retail Industry: “Thrival” of the Fittest
This article is focused on specialty brands that we define as producers of design-focused, high-quality, manufactured gift and décor products that cater to consumers seeking premier or luxury products. The American retail market has been shifting online with 16.0% e-commerce permeation1 in 2019 up from 6.4% in 2010. In the last three years alone, e-commerceContinue reading “Winners in the Specialty Retail Industry: “Thrival” of the Fittest”