Anne Fontaine leverages BrandMX for channel expansion!
Anne Fontaine, the luxury Parisian fashion brand, and Ari Zlotkin, the CEO and co-founder, certainly could conquer the American market themselves; after all, the company operates 60+ namesake boutiques worldwide, and sells in hundreds of multi-brand shops, dozens of luxury department stores, and via e-commerce in many countries.
When Ari heard our pitch (yes, a true hustle story which we save for another time), he was quick to understand our value proposition to expediently help with the brand’s expansion into the American majors. BrandMX launched Anne Fontaine on Neiman Marcus and Saks last year; we thank Ari for his foresight and his team for their partnership as we continue to expand the brand’s offering with luxury American retailers.