Waytoplay on Nordstrom

Waytoplay now sells on Nordstrom. Nordstrom, a major, premier, and popular U.S. department store, offers an expansive offering for Kids and Gifts. BrandMX is very happy to have added Waytoplay to the Nordstrom assortment; a complimentary brand and product fit indeed!

Waytoplay was born from a family passion for playing with toy cars in the sun and sand. Father, inventor, and designer Sybren created Waytoplay road tracks for his son way back in 2003. The tracks have evolved into flexible, lasting, weatherproof, and safety-tested play accessories that now sell all over the world.

In the words of Deepa Dadlani, the CEO of BrandMX, “Waytoplay has done branding right and has created a unique product line with broad appeal; importantly, the products foster imaginative play! We are thrilled to be able to launch them with our brick-n-mortar retailers and get the brand into majors such as F.A.O Schwarz, Pottery Barn and Nordstrom..”


Published by Deepa Dadlani


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