In our August 2023 article, BrandMX stated that we foresaw a continued upward trend in e-commerce share of total U.S. retail sales while views from mainstream media and industry were that U.S. e-commerce was expected to “plateau”. Well, 2023 ended strong with e-commerce share at 15.6% vis-à-vis 14.6% at YE 2022. In Qtr 4, 2019,Continue reading “E-commerce grows its share of U.S. Retail Sales in 2023”
Tag Archives: Kidstoys
Has U.S. e-commerce plateaued? “Not quite”, we say at BrandMX.
In late 2022, mainstream media and the retail trade were all abuzz that U.S. e-commerce sales as a percentage of total retail sales had plateaued. At BrandMX, we said that this was a temporary “dip”, and that share of e-commerce would continue to trend upwards. In Qtr 4, 2019, pre-pandemic, U.S. e-commerce was at 11.2% of totalContinue reading “Has U.S. e-commerce plateaued? “Not quite”, we say at BrandMX.”
Bon Ton Toys x BrandMX
Unconditional Love Delivered! Bon Ton Toys, a 90-year old Dutch brand, has relaunched on a grand scale with BrandMX! Bon Ton Toys is well-known for its three lines: Miffy, Peanuts, and BT Chaps. Each line appeals to a different segment of the toy and gift market, and BrandMX is positioning the products as such withinContinue reading “Bon Ton Toys x BrandMX”
EO x BrandMX
Danish brand EO enters the American market with BrandMX! We have already launched EO on Saks, Nordstrom, FAO Schwarz, shopAmEX, and several lifestyle boutiques in the U.S. and Canada. With such premier channels, BrandMX has positioned EO to enhance its brand value and maximize sales. EO has partnered with well-known names in the design worldContinue reading “EO x BrandMX”
At first, it was all Play!
BrandMX is launching several brands these next weeks across categories of Fashion, Home, and Play; the brands are from Denmark, Netherlands, Brazil, Italy, and the U.S. Yay to our brands, our retailers, and to our team! We began our journey as a distributor of “design” toys with Playsam of Sweden and added more toy linesContinue reading “At first, it was all Play!”
Waytoplay on FAO
Waytoplay, the renowned Dutch brand known for exceptional quality toy roads and play sets, has made inroads into America’s finest retailers. Waytoplay is now on FAO Schwarz online and in-store, placed in the famous Raceway section of the store! The iconic New York City toy retailer curates and carries only the best brands; their storeContinue reading “Waytoplay on FAO”
Waytoplay on Nordstrom
Waytoplay now sells on Nordstrom. Nordstrom, a major, premier, and popular U.S. department store, offers an expansive offering for Kids and Gifts. BrandMX is very happy to have added Waytoplay to the Nordstrom assortment; a complimentary brand and product fit indeed! Waytoplay was born from a family passion for playing with toy cars in theContinue reading “Waytoplay on Nordstrom”