In our August 2023 article, BrandMX stated that we foresaw a continued upward trend in e-commerce share of total U.S. retail sales while views from mainstream media and industry were that U.S. e-commerce was expected to “plateau”. Well, 2023 ended strong with e-commerce share at 15.6% vis-à-vis 14.6% at YE 2022. In Qtr 4, 2019,Continue reading “E-commerce grows its share of U.S. Retail Sales in 2023”
Tag Archives: High End Toys
Impatia x BrandMX
BrandMX does some serious heavy lifting bringing Impatia’s massive game tables to the American market! Working with Impatia, the Italian luxury brand, and the amazing team at Lumens, BrandMX has paved a way to get this custom-production brand in front of consumers and interior designers. Lumens is America’s premier destination for modern home and decorContinue reading “Impatia x BrandMX”
Maison&Objet 2023
BrandMX team walked the Maison&Objet trade show in Paris! We met with many amazing and established brands in the home/décor, children’s, and gift categories. These brands are vying to enter the U.S. market and were excited about BrandMX’s full-service offering: product selection, channel placement, marketing, sales, logistics/fulfillment (from our own warehouse in New Jersey), andContinue reading “Maison&Objet 2023”
Has U.S. e-commerce plateaued? “Not quite”, we say at BrandMX.
In late 2022, mainstream media and the retail trade were all abuzz that U.S. e-commerce sales as a percentage of total retail sales had plateaued. At BrandMX, we said that this was a temporary “dip”, and that share of e-commerce would continue to trend upwards. In Qtr 4, 2019, pre-pandemic, U.S. e-commerce was at 11.2% of totalContinue reading “Has U.S. e-commerce plateaued? “Not quite”, we say at BrandMX.”
Bon Ton Toys x BrandMX
Unconditional Love Delivered! Bon Ton Toys, a 90-year old Dutch brand, has relaunched on a grand scale with BrandMX! Bon Ton Toys is well-known for its three lines: Miffy, Peanuts, and BT Chaps. Each line appeals to a different segment of the toy and gift market, and BrandMX is positioning the products as such withinContinue reading “Bon Ton Toys x BrandMX”