Bon Ton Toys x BrandMX

Unconditional Love

Bon Ton Toys, a 90-year old Dutch brand, has relaunched on a grand scale with BrandMX!

Bon Ton Toys is well-known for its three lines: Miffy, Peanuts, and BT Chaps. Each line appeals to a different segment of the toy and gift market, and BrandMX is positioning the products as such within its wide and integrated retailer network. We have already launched the brand with premier retailers in the U.S. and Canada: FAO Schwarz, Urban Outfitters, museum stores, hundreds of toy shops, and specialty gift boutiques.

BrandMX attended the 90-year milestone celebration in Amsterdam in July. It was a great event with partners of Bon Ton Toys from all parts of the world in attendance.

Michael Hendriks, the owner of Bon Ton Toys, made an opening statement that resonated with us the most:
“For a child, a plush toy represents unconditional love, and that is what Bon Ton delivers each and every day to children the world over”. 

Bon Ton is premium plush in every which way — great design, best materials, and safety-tested for all markets! 

Published by Deepa Dadlani

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