BrandMX practices an effective model to protect luxury brands
Fashion brands face excess inventory and price discounting issues in multi-brand retailers such as department stores. Brands also have little control on overstock; their authorized retailers may sell to unofficial resellers who in turn discount the products or position the brand in channels that do not serve the target demographic. While some brands control brand positioning with policies and policing, most brands find themselves unable to control their own trajectory.
BrandMX offers luxury brands an effective model to:
- manage inventory effectively – dropship model combined with real-time data from BrandMX portal helps brands understand sell-through and better plan inventory for their channels,
- avoid discounting – MAP enforcement with a “sell before buy” model eliminates discounting, and importantly,
- control brand positioning – brands are placed on select channels that serve the target market.
For more information about our offering, see BrandMX.com