Established brands, even those that have successfully expanded into other international markets, must understand the vagaries of the U.S. market before committing to enter. The U.S. market is like no other: retailers buy and sell differently, and logistics operators work on unique metrics. Importantly, consumer behavior is impacted by comparable products, ease of shopping, andContinue reading “Entry into the U.S. Market: Enter with Escape Velocity in Mind”
Author Archives: Deepa Dadlani
Naif + Ouate + nailmatic
Special and unique beauty brands on the BrandMX marketplace. Naif of Netherlands is changing the world of personal care. Everything in their mission is pure, whole, natural, ethical, sustainable and responsible. This B-corp certified company translates their mission to best-in-class products for babies and mommies-to-be. Ouate of France is teaching children to make a regimenContinue reading “Naif + Ouate + nailmatic”
OUATE x BrandMX
French beauty brand OUATE offers step-by-step, one-stop skincare solutions formulated specifically for girls and boys ages 4 to 11—a period of rapid growth and development in children. With comprehensive products focused on cleansing, followed by hydration, and finally protection, OUATE instills the importance of adopting good and complete daily skincare routines and habits from anContinue reading “OUATE x BrandMX”
nailmatic x BrandMX
Vegan, cruelty-free, and trend-setting, French brand nailmatic shakes the nail polish world to move towards more conscious beauty. Dermatologically tested and formulated for women and kids, nailmatic’s beauty line extends beyond professional-quality nail polish to serums and tools for nail health and maintenance. nailmatic’s wide range of bath and kid-friendly beauty products sets a newContinue reading “nailmatic x BrandMX”
Garden Glory x BrandMX
Garden Glory is a high-end Scandinavian home décor and outdoor brand with a collection of whimsical garden tools and accessories that inspire the imagination and the eye. Beautiful and durable, the majority of products are manufactured in Sweden with the highest quality materials. The stand-out piece this season is the ROOT Christmas Tree Stand. Available in solidContinue reading “Garden Glory x BrandMX”
Naïf x BrandMX
Naïf is an established wellness skincare brand from the Netherlands with products for babies and kids as well as adults. Naïf sources gentle, whole ingredients, such as avocado and sweet almond oil. All products are vegan, dermatologically tested, hypoallergenic, and PH skin-neutral. As a Certified B Corporation, Naïf extends its commitment to sustainability and transparencyContinue reading “Naïf x BrandMX”
Mind the Gap: Warehousing, Logistics, and Administrative Functions
What Brands to Need to Know to Enter and Establish in the Americas, Part 3 Brands entering the American market typically prioritize sales and marketing, allocating significant investments in time, energy, and resources to these efforts. An often overlooked, perhaps less exciting, but equally—if not more—important aspect of market expansion is the establishment and maintenanceContinue reading “Mind the Gap: Warehousing, Logistics, and Administrative Functions”
Mind the Gap: Omni-Channel Selling, Brand-building and Marketing
What Brands to Need to Know to Enter and Establish in the Americas, Part 2 Omni-Channel across retail and wholesale is the required approach for brands to maximize reach in the American market. Each channel complements the other, and collectively causes a “halo effect” that increases overall sales. International brands seeking entry into the sizableContinue reading “Mind the Gap: Omni-Channel Selling, Brand-building and Marketing”
Mind the Gap: Legal Considerations
What Brands to Need to Know to Enter and Establish in the Americas, Part 1 Disclaimer: The content of this article has been prepared for informational purposes only and does not constitute or should not be construed as legal advice. Readers of this article should contact their attorney to obtain advice with respect to anyContinue reading “Mind the Gap: Legal Considerations”
Mind the Gap: Introduction
What Brands to Need to Know to Enter and Establish in the Americas International brands have to consider multiple facets while planning entry and establishment in the U.S. market. These facets range from mundane to complex; understanding and addressing these will maximize return on investment, and more importantly, help avoid pitfalls. In the last 10Continue reading “Mind the Gap: Introduction”