WSJ has a good read on the resurgence of brick-and-mortar stores and their importance in the holistic sales strategy of product companies. Retail stores now have improved economics and a lower risk profile given better pricing and flexible lease terms from landlords.
Baghera is a French brand known for their retro designed, high quality ride-on cars including collaborations with luxury car makers Bentley and Mercedes-Benz. Their marketing collateral, especially life-style imagery, positions the brand in a premier category sold in marquee retailers across the United States.
Jump From Paper’s visually playful, cartoon-like bags are real, utility accessories: backpacks, shoulder bags, hand bags, travel cases, wallets and more. The 2D bags unzip and expand to become functional bags. The brand plays with high design graphics and illustrations to create real-world bags that literally look as if they “jumped from paper”.
Established brands, even those that have successfully expanded into other international markets, must understand the vagaries of the U.S. market before committing to enter. The U.S. market is like no other: retailers buy and sell differently, and logistics operators work on unique metrics. Importantly, consumer behavior is impacted by comparable products, ease of shopping, andContinue reading “Entry into the U.S. Market: Enter with Escape Velocity in Mind”
What Brands to Need to Know to Enter and Establish in the Americas, Part 3 Brands entering the American market typically prioritize sales and marketing, allocating significant investments in time, energy, and resources to these efforts. An often overlooked, perhaps less exciting, but equally—if not more—important aspect of market expansion is the establishment and maintenanceContinue reading “Mind the Gap: Warehousing, Logistics, and Administrative Functions”
What Brands to Need to Know to Enter and Establish in the Americas, Part 2 Omni-Channel across retail and wholesale is the required approach for brands to maximize reach in the American market. Each channel complements the other, and collectively causes a “halo effect” that increases overall sales. International brands seeking entry into the sizableContinue reading “Mind the Gap: Omni-Channel Selling, Brand-building and Marketing”
What Brands to Need to Know to Enter and Establish in the Americas, Part 1 Disclaimer: The content of this article has been prepared for informational purposes only and does not constitute or should not be construed as legal advice. Readers of this article should contact their attorney to obtain advice with respect to anyContinue reading “Mind the Gap: Legal Considerations”
What Brands to Need to Know to Enter and Establish in the Americas International brands have to consider multiple facets while planning entry and establishment in the U.S. market. These facets range from mundane to complex; understanding and addressing these will maximize return on investment, and more importantly, help avoid pitfalls. In the last 10Continue reading “Mind the Gap: Introduction”
This article is focused on specialty brands that we define as producers of design-focused, high quality, manufactured gift and décor items that cater to consumers seeking premier or luxury products. The U.S. consumer market, the largest in the world, is $3.9 trillion1; furniture, home wares, general gifts, toys and games, clothing and accessories, represent itsContinue reading “Go for the Cheese! Yes, the American Market is Sizable, Reachable, and Realizable”