The big winner of the “Best Home Fragrance” (Perfume de Hogar) category at the Fundación Academia del Perfume 2025 Awards is Ladenac’s “Bois de Russie.”
Tag Archives: PremierRetailers
Breakfast at Tiffany’s
The New York City Tiffany building—today owned by Tiffany, a subsidiary of LVMH—underwent a major three-year renovation and reopened in 2023 as “The Landmark.” This marked the building’s first comprehensive overhaul since 1940 and was truly a feast for the senses.
BrandMX at Esxence – The Art Perfumery Event
The Italian Trade Agency in New York invited BrandMX team to an Immersive Journey into Italian Artistic Perfumery. The event curated by ESXENCE was held at the One World Observatory in New York City.
Good Design lives at MoMA
The MoMA Design Store has officially reopened its reimagined SoHo location in New York City, and it is better than ever. Our team at VICI Brands, the wholesale division of BrandMX, was thrilled to attend the opening celebration this past Friday.
Focus Determines Reality
This WSJ article is an insightful read, one that parallels our own business model, particularly in how we work with the two major players in our ecosystem: Brands and Retailers.
MITB in abc carpet & home
Message in the Bulb is displayed prominently on the main floor of New York City’s iconic abc carpet & home.
Season of becoming and blooming
VICI Brands, our wholesale arm, presented 14 brands at the August 2025 Shoppe Object show. Our 12-person team fielded questions on tariffs and the economy while showcasing classics and newness—and the show was a clear success.
Leblon Delienne x BrandMX
“I may be small, but I’ve got friends that make me ten feet tall!” — Mickey Mouse Mickey friends from Leblon Delienne are now working with BrandMX, and we couldn’t be more excited about spreading the magic in the American market. Since 1985, French brand Leblon Delienne is renowned for bringing beloved pop culture iconsContinue reading “Leblon Delienne x BrandMX”
Impatia at ICFF
ICFF at Javits, NYC starts today! The brand is showcasing their classic game tables and new product releases. Every Impatia product is custom made and is a confluence of high-design, expert tradition, and production innovation. Each piece elevates the art of leisure and turns spaces into showcases of sophistication. Designed and Made in Italy, ImpatiaContinue reading “Impatia at ICFF”
The Man with the Nose
Ladenac Milano, founded by Patrick Douenat, epitomizes true luxury in home fragrances. With decades of experience living a sensory journey where aromas and materials characteristic of the Italian lands are exalted, Patrick has created a masterpiece collection of fragrant candles, home perfumes, and aromatic diffusers. Ladenac’s proprietary formulations are born from the crossbreeding of centuries-oldContinue reading “The Man with the Nose”