Light plus Nine works with BrandMX exclusively to sell via majors and brick-and-mortar stores all over the Americas.
The brand is known for its ultra-light backpacks that are ergonomic with a sturdy form and structure. The line expands into sling bags, lunch totes, cosmetic bags, pencil cases, and more. All bags have little “perforations” on them to allow for customizing with “Nimix”. This gives children the superpower of self-expression — initials, characters, and quirky motifs complete the range of “Nimix”. The bags and backpacks make for great wearables; gift-givers and back-to-school shoppers are the main market.
Light plus Nine is an American brand founded by Gitty Herskovic, who conceived and developed the brand and product concept. At BrandMX, we cheer Gitty at each step. She is “on point” with her product design strategy: identifying the customer base, understanding customer pain points, creating a “pull” to motivate purchase, defining the product concept, and constantly innovating to expand the product range.
Gitty and her team can continue their focus on product development while BrandMX helps with brand positioning, channel connections, sales, marketing, and fulfilment.
Light plus Nine bags are in major retailers like Neiman Marcus, Saks, Nordstrom, Anthropologie, Bloomingdales, and FAO Schwarz, as well as in brick-and-mortar specialty stores across the U.S. BrandMX is presenting the range to schools/colleges, organizations like NASA, museums like The Smithsonian since the brand can create “Nimix” to customize the products for each channel.